Approximately 89% of major brands market their products through text and MMS (multimedia mobile messaging) today. In the coming years it is expected that up to 25% of their total marketing budget will be spent on mobile marketing as the effectiveness of traditional direct mailing decreases.

Research carried out by the Mobile Marketing Association (MMA) shows 3 key mobile marketing attractions; firstly campaigns provide rich statistic which can easily be translated into the second attraction which is the opportunity to develop sophisticated customer profiling which in turn lead to customized offerings. The third attraction according to the MMA is that successful and unsuccessful message delivery can be tracked through mobile acceptance receipts. (Source: MMA)

However the benefits of mobile marketing do not end there, our clients have found mobile marketing campaigns increase ARPU by up to 50%. Targeted campaigns resulting from customer profiling ensure that campaign costs are dramatically cut in comparison to the old days of blanket mail dropping. The customers too appreciate receiving invitations to interact with brands that are relevant to their interests or requirements, this builds loyalty a commodity not to be under valued.

The viral nature of content sharing in the mobile communities brings an unexpected advantage to mobile marketing as “cool” content is often forwarded onto to like minded individuals extending the campaigns reach beyond that of its original target market. At Oplayo we can not only produce rich statistics on the original campaign list but we can also provide statistics on those who received the collateral virally thus extending the contact list for future campaigns.

Growth in mobile marketing-including advertising, direct marketing, promotions, competitions and ticketing through the mobile channel-already impresses, with more than 50 billion commercial and marketing text messages sent every month worldwide (Source: Yankee Group).

Oplayo and our network of clients and partners have the expertise, knowledge and solutions to help your business. For further information, please contact us at sales@oplayo.com