Service provider uploads new content to the service.

Oplayo Transcoder automatically creates multiple video versions for different handsets.

Alternatively, the service provider can use Oplayo’s readymade Content Library

The User can select videos via XHTML page browsing

OMMS recognises the user handset and
automatically selects correct video versions

Video downloads are directly sent from OMMS, Video streams are sent from a 3GPP Streaming Server controlled by OMMS