More leads. More sales. With Oplayo Server Side Tracking >
The success of your website is based on important KPIs. Our server side tracking captures, analyses & visualizes. Thanks to AI-enhanced analyses, you generate more leads and sales!
Watch the explanatory video now
3 steps to success with tracking
Free website audit
After a brief initial consultation, we analyze your website as a medium to large company (SME) or an international corporation. This includes the analytics solution used to date, SEO, and (if desired) the performance of your advertising (e.g., Google Ads, Meta, LinkedIn Ads, etc.). And the best part for you: it's FREE!
The perfect tracking plan
We develop a rough plan of what the perfect tracking system for you and your website could look like. Together with the audit, we present our findings and suggestions for implementation and, possibly, the transformation of your company's development via the web. Only then do you decide whether you want to work with us.
Tracking and visualization
Based on preliminary discussions, our audit, suggestions, and your feedback, we create a detailed tracking system. You receive a dashboard that allows you to follow events on a daily basis. As part of the consultation, we explain where untapped potential can be leveraged, AI can be used, and sustainable transformation can be implemented.
Insights
Well-designed tracking gives you crucial insights into what is working well on your website and what is not. Why are there so few inquiries? Why aren't users clicking on the button you prominently display? Why do users seem to be “wandering around” your website? Why are they reading so little text? Is your page loading fast enough? Why are they simply abandoning the purchase process or the lead form?
Performance
After a while, you will be able to identify any issues based on the dashboard and/or tools we set up for you. We also compare your data with that of your competitors, i.e., what percentage can you expect when scrolling, for example? Or: what should the average CTR be? We work with you to determine how you can quickly improve your performance.
Better SEO and ads
Before you “squander” money, you need to know what works for your product or service on the web. This requires tracking that sends the right ‘signals’ (events/actions) at the macro and micro level to Google Ads (“Remarketing”), LinkedIn Ads (“Insight Tag” & “Predictive Audience”), Facebook, or Instagram Ads (“retargeting with FB pixel”) and allows your keywords to rank better with search engines with good SEO.
Our tracking is as individual as your products or services. Accordingly, there are no fixed prices. Tracking for a small website, for example a one-pager, is much less expensive than for a store with thousands of products. Good tracking usually costs much less than you might expect. The insights for SEO and ads will pay off many times over in the long term!
Differences between SEO and GEO - briefly explained.
We all know that: Without correct and as much data as possible, online marketing is riddled with holes like a Swiss cheese. However, as more and more users click on "Decline" with a Consent Manager, this is exactly what happens.
Server-side tagging(SST) offers more control over data and data protection. With SST, detailed information can be obtained and data analysis can be enriched.
I would like to find out more about tracking from Oplayo: Send me a non-binding request
Thanks to our intensive collaboration with corporations and SMEs, we are familiar with the different views, opinions and assessments of data protection officers. One thing is clear: not everything that would be desirable can be implemented in compliance with the GDPR. However, the scope is often greater than expected. In case of doubt, we strictly follow the guidelines of your data protection officer. We can say what others are doing, BUT we are not allowed to provide legal advice!
In any case, your website must contain a flexible Consent Management Platform (CMP) that is also supported by Google. If you have no preference, we recommend Cookiebot by Usercentrics.
Only a few Google Ads agencies (the same applies to Meta = Instagram / Facebook or LinkedIn or TikTok or Pinterest or Native Ads .... ) have such an intensive tracking approach from the outset as we do. This also applies to Meta or LinkedIn Ads etc. On the one hand, we take a "tracking first" approach, and on the other, we work holistically. This means that we look at and monitor everything - from SEO to ads, from user behavior on your website to sales (e.g. successful form submissions, emails and phone clicks) or store sales.
SEO versus GEO?
Digital visibility is about to change. SEO was (partly) yesterday - today it also matters whether your brand is present in the answers of AI models.
SEO versus GEO an overview - the PDF for download.
Article here.
We offer interested parties an AI-supported website report. This AI Insight report is as individual as your products or services. These insights will also pay off for you many times over!
Here is a very simple SEO / AI report as an example. Order informally by e-mail to Oplayo.
Our initial focus is on tracking. For example, if you already have a Google Ads agency and are satisfied, you can continue to work with them. We will also provide your agency with insights on how to optimize your ads. If you don't have a Google Ads agency or are dissatisfied, we can also help you with Ads under.
Our focus is on tracking. If you have a good web agency, you will continue to work with them. Your web agency will also receive insights from us on how to optimize your site. If you don't have or know a web agency, we can recommend a suitable web agency for certain content management systems. We can also provide web services on request, but we will only take care of the project management and name the web agency we work with for you.
It usually takes 2 to 4 weeks from the first meeting to the first implementation of tracking and the creation of the dashboard. After that, it is important to observe and optimize.
Don't worry! Your effort is manageable, because that's exactly why you're with a professional tracking service provider! At the beginning, you explain to us exactly what your company offers, who your target group is and what you want from tracking. Then we take over. There are usually only a few intermediate steps where we need your feedback! We usually work with you in a group on MS Teams. Your time required until the initial creation: Usually only about 2 hours!
As part of the audit, we can also take a look at your existing tracking solution and tell you whether we can continue working with it.
Your Oplayo tracking - your rights. You have the unrestricted right of use. That means: you can use it as long as you want - the tracking is yours! We are also proud of every Oplayo Tracking. That's why we appreciate your consent to publish your company name on our social media channels (mostly LinkedIn and Instagram). This way your website will also be seen by our network.
Then please send us an e-mail
Oplayo is one of the most successful tracking agencies in Germany. We have managed over 300 accounts since 2013. Our vast experience is one of the main reasons why you should opt for a server-side tracking implementation with Oplayo. What's more, you have one point of contact for all your concerns. We don't have "project managers" or "account managers" or "accounts". You speak directly to one of the "bosses".
We have been a Google Partner since 2014. You can find more reviews and customer testimonials about Oplayo on ProvenExpert or Clutch.io.
Customer references 2025 (as of May 1):
AGdD Arbeitsgemeinschaft der Entwicklungsdienste e. V. - Link
AUEN Immobilien GmbH & Co. KG - Link
AkZ Media - Aktueller Zeitungs- und Pressedienst Schiementz GmbH - Link
BILSTEIN (thyssenkrupp Bilstein GmbH) - Link
Donau Touristik GmbH - Link
edding International AG - Link - dissolved
ETAPART AG - Link
Georg Roth GmbH - Link - merged
Jacques' Wein-Depot Wein-Einzelhandel GmbH - Link
Inanna GmbH - Link
Touristikgemeinschaft HeilbronnerLand e. V. - Link Touristikgemeinschaft HeilbronnerLand e. V. - Link
Touristikgemeinschaft Hohenlohe e. V. - Link
Hotel zum Mohren, Reutte (AT) - Link
Kocher Jagst Radweg - Link
Miete24.com - Link
Möve Mobility GmbH - Link
Odenwald Tourismus GmbH - Link
Radfahren-BW (Arbeitsgemeinschaft "Radfahren-BW") - Link
Reisebüro Idealtours GmbH (AT) - Link
Schanz Rollladensysteme GmbH (DE / AT / CH) - Link
Stanley Black & Decker Deutschland Outdoor GmbH - Link - USA
TK Elevator GmbH - Link - eliminated
TK Home Solutions BV - Link
thyssenkrupp (div. units) - Link
Wohnmobil-BW (Arbeitsgemeinschaft Wohnmobiltourismus Baden-Württemberg) - Link
Tourismus im Weinsberger Tal e.V. - Link
Gerald Thommes
Managing Partner | Head of Data Analytics & Tag Management | Head of PPC
oplayo.com
Harald Müller
Managing Partner | Head of SEO / AI & GEO | Manager of Partnerships
oplayo.com
Legally compliant contact with us. Legal advice.
Serdar Sarp
Head of Customer Website Mngt. | Head of GEO based author inputs | Ad hoc Analysis
oplayo.com
Legally compliant contact with us. Legal advice.
Legally compliant contact with us. Legal advice.