Clear attribution. Better decisions. More growth. >

Dashboards, that show what really works. We don’t take over your campaigns or agency. We check whether leads, bookings, calls, form submissions, and revenue are being tracked completely and attributed to the correct channels. We use a custom dashboard to show you where your budget is being wasted on ads or SEO/GEO!

Schedule a free initial consultation

Watch the explanatory video now

Our Partners & Awards

3 Steps to Success with Tracking

01 Trade Shows

01 Trade Shows

We'll build (or refine) your growth analytics architecture so you can truly trust the data behind every decision.

02 Analyses

02 Analyses

We don't believe in simple, standardized dashboards. Ours are customized for your project(s).

03 Experiment

03 Experiment

We'll help you test, learn, and scale what works—fast. Even with all kinds of paid ads.

What Our Customers Say

We have been working with Oplayo in the areas of analytics and PPC since 2018. We are very satisfied with our close, personal collaboration and the results.

Tim Rotthaus, Marketing Manager, Performance Products, thyssenkrupp Bilstein GmbH

As one of Oplayo's first clients (2013), they've created a perfect tracking system and set of dashboards. Questions about website performance or ads are answered and resolved quickly.

Steffen Schanz, Commercial Director, Schanz Rollladensysteme GmbH

Regular customers tracked on the web and in apps since 2014

Thyssenkrupp AG / Steel / Bilstein

Thyssenkrupp AG – Digital Analytics Support for Various Units

HeilbronnerLand DMO

HeilbronnerLand - Top-Ranked in the South Among Users for SEO, PPC, and API Integration

Schanz Roller Shutter Systems, LLC

Schanz Rollladensysteme GmbH – All Channels & All Methods – Setting Records Since 2013

StanleyBlack&Decker; Outdoor GmbH – Even Better ROIs with Strong Brands

Bilstein AG – Flexibility in Implementing Digital Marketing

edding International AG – Generating More Leads Through Tracking and Performance Marketing

The 3 promises of our tracking service for you!

1

Insights

A well-designed tracking system gives you crucial insights into what’s working really well on your website—and what isn’t. Why are there so few inquiries? Why aren’t users clicking the button you’ve prominently displayed? Why do users seem to be “wandering aimlessly” around your website? Why are they reading so little text? Does your page load fast enough? Why do they simply abandon the purchase process or the lead form?

2

Performance

After some time, you’ll be able to identify any potential issues based on the dashboard and/or the tools we set up for you. Thanks to AI, we also compare your data to that of potential competitors—for example, what should the average CTR be? What percentage of your traffic comes from AI versus SEO? We’ll work with you to determine how you can quickly improve your performance.

3

Better SEO and Ads

Before you “blow” your money, you need to know what works for your product or service online. This requires a tracking system that sends the right “signals” (events / actions) at the macro and micro levels to Google Ads (“Remarketing”), LinkedIn Ads (“Insight Tag” & “Predictive Audience”), Facebook, or Instagram Ads (“retargeting with FB Pixel”), and helps your keywords rank higher in search and chat engines through effective SEO or AI.

FAQ

Your teammates

We're here to listen to your concerns

Gerald Thommes

Gerald Thommes

Managing Partner | Head of Data Analytics & Tag Management | Head of PPC

Harald Müller

Managing Partner | Head of SEO / AI & GEO | Manager of Partnerships

Serdar Sarp

Head of Customer Website Management | Head of GEO-Based Author Inputs | Ad Hoc Analysis