This is the Oplayo Insights Blog - The place for everything related to Analytics, GTM, Dashboards, SEO, Ads and more.
Whether you want to optimize your website or simply understand how it works, we have the right content for you.
Our experts unpack their best strategies and explain what really matters.
So grab a coffee, sit back and browse through our articles. We'd be delighted if you can take something away with you!
A small but important note: The methods / applications / features described may have changed over time. Please a message about this we would be pleased!
Tracking for website analysis should be created BEFORE ads are activated. Tracking is often only started rudimentarily in connection with advertising and possibly some SEO. WRONG! It's the other way around. Often no tracking is implemented at all or it has been set up incorrectly ...
Form in online marketing Google Analyticsthe Google Tag Manager, the Google Search Console and scripts etc. form the basis for a valid tracking concept. But what is it?
The Lookerstudio (formerly: Google Data Studio) is a tool for reporting and data visualization. It can process data from up to 500 different sources with 220 connectors, including Google Analytics or Matomo , and combines them in an easy-to-edit, easy-to-share and easy-to-interpret live report to derive actions from the insights. ...
You may have heard it before: only a maximum of 2% of website visitors actually make contact with a company whose website they have visited. This means that 98% of people who visit your website look around and then leave. This is the point at which, if your offer is aimed at B2B customers, you want to know who your B2B website visitors are and whether or how you can still reach them. ...
Clarity from Microsoft is a relatively new, free analytics tool for customer journeys that provides statistics on website usage, session recordings and heatmaps. It has little in common with Google Analytics (and other analytics platforms). But it is robust, easy to use and has some interesting features. ...
You can't manage what you can't measure. To understand what contributes to the overall result, you need to know how the campaigns are performing or SEO is contributing and also identify where or with what they are performing best. Creating these analyses in a repeatable and scalable way is not an easy task, but it is essential to show how important certain aspects are. ...
Those who are stuck in the world of fixed sizes and fixed prices find it difficult. We are always asked "what should I allocate as a budget per day or month, i.e. what is the maximum amount that can be spent in real terms?" This question makes sense at the start of ad activities. Later on, it usually doesn't. We try to explain why here. ...
How can you convince a client of the particular value of a web strategy or tactic? The strategies and tactics that people place value on are things like a new website redesign, content marketing, social media marketing, SEO, etc.... Trying to convince a financially minded client of the value of these can be a frustrating experience. How to do it better? ...
Almost everyone "screams" about SEO and SEA. SEA usually refers to Google Ads. Many also think of Facebook and Instagram. Native advertising is also still frequently used in the marketing mix. But even in the B2B sector, LinkedIn is still not really on many people's radar. But this should be the case for B2B offers in particular. ...
As of July 2023, Google Analytics 4 (GA4) is the only option for data collection with Google Analytics. However, there are always questions or "problems" with GA4, at least for those of us who have used and loved Universal Analytics (UA). ...
Nobody likes high bounce rates, i.e. one page view and gone. After all, they supposedly indicate that the website could have a serious problem. We've already talked in the Insights about tried and tested ways to prevent visitors from leaving your site immediately. But now it's time to discuss an absolutely essential tool to fundamentally improve your site. ...
With the introduction of GA4 (Google Analytics 4), there have also been some changes in the measurement of dwell time. The function included in GA4 by default only measures pages >90% view! While Universal Analytics (GA3) was based on sessions, GA4 relies on events. And the bounce rate has been de facto replaced by Engaged Sessions. And now? ...
To increase the chances of generating leads, we need to ensure that the content is shown to as many people as possible in the right target group. We usually achieve this through SEO-optimized texts or ads for transactional searchers. However, these are usually only seen by those who proactively search for these topics - and what about "inspiration", "discovered by chance", etc.? ...
Simple methods to write content that doesn't get lost but is fun to read and ultimately leads to buyers. Here you can find out how to achieve this with relatively few articles. ...
In diesem Text möchten wir dich mit den Grundlagen strukturierter Daten vertraut machen: Zuerst werden wir uns damit beschäftigen, was strukturierte Daten überhaupt sind und wie sie mit SEO zusammenhängen. Danach zeigen wir Euch einen einfachen Weg, wie du Chancen und Möglichkeiten identifizierst, bei denen strukturierte Daten zum Einsatz kommen und wie du diese auf deiner eigenen Website implementierst. …