What exactly are dashboards?

Dashboards are tools for interactive reporting and data visualization. The Oplayo version of the dashboard is based on Google’s BigQuery. To ensure data compliance, relevant website data (results) is stored on a tracking server from stape.io via server-side tracking. Google Analytics is only used as a secondary option. The dashboard requires both web-side and server-side implementation of Google Tag Manager to extract the maximum amount of meaningful data. The solution also offers display formats such as graphs, charts, and maps to visualize your data. With the Oplayo Dashboard, your team can save time and money by showing a) e-commerce companies or b) lead generation companies, in just a few minutes, where your company and team need to make (faster) decisions to achieve better results.

How much do Oplayo Dashboards cost?

While other systems can cost thousands of euros—which ultimately eats into your profits—we focus on the needs of marketers and business owners by offering a cost-effective solution for data reporting. However, creating, modifying, and customizing complex dashboards can certainly take hours and, over time, even days. Good design is essential, and data sources need to be reconnected from time to time. With the Oplayo Dashboard, however, you still have a relatively simple and user-friendly solution for explaining complex data sets.

10 Reasons Why Oplayo Dashboards Are So Popular

1. Access to unlimited options

Unlike Google Analytics, which allows a maximum of 12 graphs or charts in a single report, the Oplayo Dashboard lets you include any number of graphs or charts—even AI systems like Claude. This feature allows you to share and explain your data in a variety of ways.

• An overview of results from SEO, SEA, and other sources at a glance
• Heat maps by region, state, or country
• Pie charts
• Time-series charts
• and many others

You can customize any of these charts with a wide variety of metrics as needed. With Oplayo Dashboards, you gain immense freedom in how you present and visualize your data. That’s why Oplayo Dashboards are an indispensable tool for businesses.

2. Retrieve data from many different sources

One of the most unique and helpful features of Oplayo Dashboards is the ability to select from a wide variety of data sources that you can consolidate into your reports. This means you can retrieve and merge data from multiple relevant platforms (cross-channel or multi-channel). Here are a few examples:

• Google Analytics
• Google Ads
• Meta Ads
• LinkedIn Ads
• YouTube Ads
• Search Console
• Claude.ai
• and many more

Use these platforms to have us create a report that explains all aspects of your activities.

I’m interested in an Oplayo dashboard: Request a no-obligation quote

A screenshot of the sources available for the Oplayo Dashboard (selection).

This feature turns the Oplayo Dashboard into a one-stop shop for your reports and ensures that they look incredibly professional. Don’t miss the opportunity to impress your company’s decision-makers with this tool and demonstrate the value of digital marketing (including SEO, SEA, and PPC initiatives).

3. Sharing Oplayo Dashboards via a Google account

When compiling or reviewing data reports with so many data options and metrics, you may want to quickly get feedback from your team members, your dedicated account manager, or the decision-maker at your company—without any extra effort. Downloading and sending files is a waste of time, especially when you want quick feedback. We recognized the need for collaboration and therefore built the same sharing features into Oplayo Dashboards as found in other tools, such as Google Docs. With a Google account, you can grant access to any user and allow others to view the reports. Even better: With an additional feature, you can make changes in real time while sharing. Your entire team can view the same report and make changes simultaneously. This aspect of shareability is a massive time-saver for companies and marketers!

4. Create Easy-to-Read Reports for Everyone

We can present Oplayo Dashboards on a single page or spread them across, say, 10 pages—which demonstrates the flexibility and customizability of the Oplayo Dashboard. It adapts to your company’s individual needs and makes sharing critical data a stress-free process. You can also customize the layout of your reports. This layout allows team members and company decision-makers to gain insight into your activities from every angle.

5. Dynamic Reports in Dashboards

While you can make changes with your team in real time, you can also allow the Oplayo Dashboard to pull real-time data into your reports. The data in the dashboard is automatically updated, and your charts are populated with the latest information. You can also retain data sets from the past months or years. This gives you unlimited data options.